Its looks like Tivo is now going to institute one year service contacts. This news comes just a few days after the integration of DRM with the latest software update.
According to the new service agreement, any TiVo activated after September 6 will require a 12-month commitment. Those who cancel before the end of their contract, will be forced to pay a $150 early termination fee.
So you can now buy a box for $50 with a $150 dollar mail-in rebate and you will be locked in to a one year agreement for $13/month. First off, I simply refuse to buy anything with mail-in rebates. If you want to discount a product, do it directly! I don’t have the time or motivation to fill out a bunch of forms and wait 6 months to receive a check. The concept of “jump threw a few hoops and we will eventually send you a check” makes my stomach turn.
Secondly, how the hell are these recent moves helping Tivo? Instead of focusing on their customers, they’ve decided to spend more time courting content providers and coming up with pricing schemes and shady contracts that reak of the type of trickery cell phone companies use. To the folks at Tivo I ask, do you like your cell phone company? Most people I know absolutely hate their cell phone company.
Whats really surprising is that they are pushing all of these anti-consumer moves in an industry that has become ultra-competitive with service providers sporting their own PVR offerings.
What should TIVO be doing at this time? How about trying to innovate? They are selling a piece of hardware that was developed 4 years ago. I’ve refused to get a motorola HD PVR from Comcast in the hope that Tivo will introduce an HDTV standalone model. Tivo’s recent moves are really trying my patience, I might be better off calling Comcast, selling my Tivo on ebay (lifetime subscription), and hoping that the Comcast/Tivo partnership leads to a device offering relatively soon.