“Whole People”

By now, most people have heard about the CEO of Whole Foods posting messages to Yahoo finance boards, disparaging the competition, and singing the praises of his company.

Valleywag has an interesting follow up on this story, profiling a botched Whole Food’s dotcom attempt in the late 90’s.

Whole Foods is run more like a hippie commune than a business — which seems to work well for the grocery business. For Mackey’s dotcom, however, free love and blurred lines of responsibility added up to a toxic workplace.