Four Free Internet Moves for All Businesses
Ten years ago, almost every small business created a website with the .com boom. Today, having a website is the bare minimum. Companies need to learn to embrace the web, or die. Its really that simple. Here are four basic moves that should be done by every business.
1. Create a Google Local Business Entry
People don’t use the yellow pages anymore, unless your customer base resides in a personal care home. Google’s local business center lets you register your business with Google. Its important to take control of the information rather than to let it fall to chance.
2. Start Blogging
If your company’s website does not have a blog, its outdated. It doesn’t matter what industry you’re in, blogging is a great promotional tool for all organizations. Keeping the blog fresh with desirable information can be a challenge, but the promotional benefits are enormous. The key to a good company blog is to create a sense of community. A sure fire way to get very little traffic is to just “hard sell” products or services via your blog. Nobody wants to read a bunch of press releases. Providing tips, news, industry trends, and the occasional product plug is the way to go.
3. Start Tweeting
Twitter is a great way to promote your business, and its free. Whether its promoting specials, industry news, recruiting, or just networking with existing customers, all businesses should have a Twitter account. Did I mention its free?
4. Create a Facebook Page
Facebook pages are free for anybody to create. At the very least it will result in a few web hits. Given Facebook’s skyrocketing growth, its import to have a presence.




